Behavioral Change Patnerships

Thematic area four:

Behavioral Change Patnerships

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PPDC’s Behavioural Change Partnerships program focuses on shaping social values and promoting ethical standards. Leveraging Nollywood and content creation to promote narratives to drive societal change in social perceptions and behaviour metrics, and promoting efforts to build a culture of ethics and compliance.

Our Aim is to

Inspire positive behavioral change
around integrity, ethics, and values by
leveraging the power of entertaining
storytelling

Strategic Initiatives

Leverage the Nigeria Integrity Film Awards (Homevida)

We leverage the Nigerian Film Integrity Awards (Homevida) to spotlight and celebrate the best of ethical filmmaking. Through these awards, we recognize and support filmmakers who create content that promotes integrity, social responsibility, and ethical behavior. Over the past decade, Homevida has produced over 33 short films that highlight key social issues. Homevida has also trained over 700 filmmakers with our yearly masterclass and scrit writing workshop. Homevida serves as a platform to engage with civic actors and thought leaders dedicated to fostering a culture of ethics in society.

Leverage the Power of Visual Storytelling

We produce and showcase compelling documentaries and animations that highlight critical social issues, promote family values, and encourage ethical behavior. Our visual content is designed to engage young audiences and inspire them to think critically about their roles in society.

Drive Impactful Change

Our advocacy efforts focus on promoting open governance and a safer internet. We collaborate with development partners, civic organizations, and policymakers to amplify our cause and drive systemic change. Through targeted campaigns and strategic partnerships, we aim to create an environment where transparency, accountability, and ethical behavior are the norms.

Discover Homevida

The Nigeria Integrity Film Awards (Homevida) is a unique platform that provides incentives for young scriptwriters, filmmakers and creatives to promote integrity values using film or creative art in this case skits, spoken words and visual art while influencing the wider public.